Namba, cocina que llega
Client: Grupo Arsenio
Photography: Francis Rosso Estudio
Web development: Writy
2020
#Packaging #Branding #artdirection
Para la marca usamos tipografías y colores amables que reflejaran el aspecto de la comida saludable. Su icono es una representación gráfica del eslogan: “Cocina que llega”, que juega con su doble sentido y el valor de la cercanía. Para complementar su lanzamiento ideamos una promoción basada en frases típicas de madres, haciendo un símil a la manera en que te cuidan y llenan tu nevera de platos de calidad. Por ejemplo: “Hasta que no te lo comas no te levantas de la mesa” o “¿Qué hay de comer? ¡Comida!”
Namba is a new identity for Grupo Arsenio, a gastronomic project based on eating healthy and enjoying gastronomy through weekly menus prepared with products from the Cádiz market. Its philosophy revolves around simplicity, speed and above all comfort, combined with a daily and homemade elaboration.
For the brand we used friendly typographies and colors that reflect the aspect of healthy food. The icon is a graphic representation of the slogan: “Kitchen that arrives”, which plays with the double meaning and value of proximity. To complement its launch we created a promotion based on typical phrases of mothers, making a simile to the way they take care of you and fill your fridge with quality food. For example: “Until you eat it all, you won’t get up from the table” or “What’s to eat? Food!”
