Briefing & objectives
As every year, Fino Quinta dressed up for the Fair and under that premise, the Osborne group asked us to develop a special packaging for the Puerto de Santa María Fair in its 2018 edition. It was intended to transmit the values of the wine and at the same time, to call attention by offering a fresh and impressive image.
Since it is an event that has already been done in other years, we tried not to repeat designs or patterns from previous years, so no polka-dots, flower fans or Fair lighting were used. In this way, we achieved a differentiation regarding other editions, making the product become collectible.
To develop the concept, we got inspired by the Fair itself as well as the stand, as it is a combination of proper tradition, leisure and fun. The lanterns, the pipe clay, the canvases of the stands and all its particular aesthetics, create a clearly recognizable atmosphere. Thus, the stand is designed as a meeting point in which friends and family gather to enjoy flamenco and local cuisine, this being the main element to develop the graphics.