Since it is an event that has already been done in other years, we tried not to repeat designs or patterns from previous years, so no polka-dots, flower fans or Fair lighting were used. In this way, we achieved a differentiation regarding other editions, making the product become collectible.
To develop the concept, we got inspired by the Fair itself as well as the stand, as it is a combination of proper tradition, leisure and fun. The lanterns, the pipe clay, the canvases of the stands and all its particular aesthetics, create a clearly recognizable atmosphere. Thus, the stand is designed as a meeting point in which friends and family gather to enjoy flamenco and local cuisine, this being the main element to develop the graphics.