Project Description

Blanca Reyes

Client Bodegas Blanca Reyes
Ilustration Paco Mármol
Year 2018

#Branding #Packaging

Briefing

Sherry wines have become an emerging market in Europe in which details matter, and at Blanca Reyes, a small and exclusive winery producing a carefully crafted wine following its own tradition and style, that is our goal, to make labels that match the quality of the continent to the content.

Formulation

In order to export this product at a European level, we have kept the dog, an emblematic icon of the winery, as the protagonist of the labels. For this we have a realistic illustrator, Paco Mármol who redrew the dog from a more classic image to avoid comparisons with the comic style, we have also softened the game of the mouse and the dog until it is eliminated, so that we offer the brand the possibility of accessing more gourmet markets with this new image In addition, these labels serve as a basis for generating all the winery’s communication.