Photography Tania Castellanos
Client Grupo Arsenio
#Naming #Identity #Food #Gourmet #restaurant
Brief y objectives
From time to time, this beach restaurant is renewed and, to do that, we were asked to redesign the pieces and the campaign. We based ourselves on a close, homemade, authentic and natural idea, so the client coming feels at home but with the advantage of contemplating the sea and enjoying a good meal with the best company.
To transmit all these values, the decoration of the place was changed, creating a warmer and homelike atmosphere through the use of ceramics, bamboo or wicker. As for the logo, it was adjusted and simplified for it to give importance to the graphic development of the “matryoshkas”, highlighting the idea of “Sweet Beach Home”, referring to a home sweet home on the beach.