Briefing and Objectives
Meshmood is an ecological Kimonos brand that is committed to the importance of raising awareness about our consuming habits, especially, in the world of fashion. The waste caused by fast fashion is a real threat to our planet that, at the same time, ends up generating exploitation of workers in many places. Where there is fast fashion, someone is suffering. With this philosophy we were asked to make a brand that transmits all these values as well as a memorable name.