Project Description

Granja Santa Ana

Client Granja Santa Ana
Photo Javier Gavill
Year 2011

#branding #food #gourmet #restaurant

Briefing and objectives 

The fusion of the urban and traditional, gives rise to Granja Santa Ana. A restaurant with a family tradition and creativity, where a wide variety of dishes are presented on the menu in a homely, cosy and rustic atmosphere, where you can find everything from a salad to sushi with seasoned potatoes. Thus, the aim was to transmit all these values under a unique identity and personality, creating a welcoming and clearly identifiable atmosphere under a recognizable icon.

granja Sta ana old

Formulation

For this project, we were conceptually inspired by the sunrise and specifically by a traditional animal that supports the name: the rooster. All this was applied in multiple pieces of identity and interior design with some illustrations simulating black and white engraving. Thus, different posters were made that support the graphic idea and provide communication to the premises. The menu, together with one of the walls of the premises, is decorated with farmhouse illustrations: the rooster, a watering can, a cheese wedge, a pig or a key. These aspects once again allude to tradition and craftsmanship.

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