Briefing and Objectives
For the second edition of International Flowers Festival FLORA, hosted in Cordoba, we were contacted to take care of the Art Direction of the elements of the festival, maintaining the essence and identity of the past edition. For this edition, the idea was to gain brand positioning and to focus the whole festival on the “game” theme, as well as creating more interaction with the public and opening the typical “patios” from Cordoba to the world. To do this, we created graphics that led to that interaction associated with the game, with color, life and with brand actions that could support the concept. This way, we considered convenient to contact illustrator Tatiana Boyko, since her illustrative style perfectly fit to comply with the premises of the order, working together in the poster making.