For Atunante, a symbol was designed to capture the most outstanding aspects of the authors who left a record of the meaning of rogues. For this reason, the illustration of a rogue, a character in search of adventure, on the back of a tuna, was used. For the logo, the expression “for love” was used, making a direct reference to the life cycle of tunas, which seek warm waters between late spring and early summer, traveling more than 2,500 miles to reach the shores of the Mediterranean and starting the mating season.
The audiovisual part focuses on one of the walls of the local, where one of the great Baroque paintings “Anatomy Lesson”, by Rembrandt (1632), although with a small variation, can be found. The lesson is made on a tuna, indicating its parts and the cuts that are made to take advantage of each area of the fish.